Affiliate marketing is a performance-based marketing strategy in which businesses reward affiliates for each customer brought about by the affiliate’s own marketing efforts. In this model, affiliates earn a commission for promoting a company’s products or services. The affiliate earns this commission by promoting the company’s products through a unique affiliate link, and if a sale is made through this link, the affiliate earns a percentage of the sale.

This type of marketing is a win-win scenario for both the business and the affiliate. The business benefits from increased exposure and sales, while the affiliate benefits from earning a commission for their efforts. Additionally, affiliate marketing provides a cost-effective way for businesses to acquire new customers, as the affiliates are only paid for actual sales and not for marketing expenses.

Overall, affiliate marketing is a great way for businesses to expand their reach, and for individuals to earn money through promoting products and services they believe in.